Look Again Ideas

This site explores everyday phenomena, overlooked ideas, and familiar concepts from a new angle. These topics don’t require specialized knowledge, just a willingness to think about familiar things a little differently.

Many of the ideas here start with simple questions: Why does something behave the way it does? Why does something seem obvious at first then turn out not to be? Or what do you learn if you follow the idea a little further?

Some of these will look at well-known scientific concepts in a more intuitive way. Others focus on things that don’t quite fit expectations, or that reveal something unexpected.

The goal is to give you a better understanding of how the world around you works, while keeping it interesting.

Here are a few to start with.

Articles

• You Learned About Your Five Senses. What About 6, 7, 8, and 9? (March 2026) - balance, body awareness, and other senses you were never taught.
• The Awwww Factor: Why Things Feel Cute (April 2026) - an instinctive response that serves a purpose, triggered by specific features.
• We Really, Really Want to be Right (April 2026) - confirmation bias and how we misread evidence.
• Your Cat Is Your Cousin (March 2026) - yes your actual flesh and blood cousin. Why the family tree is far bigger than it seems.
• Does Luck Run In Streaks? (April 2026) - yes it does, but perhaps not for the reason you think.
• We Spend a Third of Our Lives Unconscious. Why? (April 2026) - sleep doesn't seem like a great idea.
• Just When You Think It Can't Get Any Better (April 2026) - what water teaches us about our relationship with technology.
• The Math Is Right, but Something Doesn't Add Up (April 2026) - the problem with exponential growth assumptions.
• The Horns Of Venus (April 2026) - what does this ancient saying tell us about naked eye astronomy.
• Local Optima: Survival of the Imperfect (May 2026) - what do a peacock, a toilet tank, and a diamond have in common?